Knoll Inc . presentation

When I was listening to the presentation about Knoll Inc. the one thing that came to mind was how important there research was. I am sure that Knoll has lots of information on what people want in an office. They probably understand that as good as any other company and that is why they would be willing to spend so much time on one product, in this case the chair. They also spend millions of dollars in promoting this chair in an effort to convince people that the office needs to be a place of comfort and not just a show up and work type of thing. While they make it sound like the office is a game room for most companies they are not 100% correct but in their effort to make it sound like that they probably make a lot more money